Standout Public Relations is a firm comprised of two dynamic women, who, with their combined expertise and equal love of food, specifically serve those in the restaurant and hospitality business.


Julie Melnick

Julie Melnick got her start in traditional media behind the desk of the nationally syndicated television show, Inside Edition. She quickly learned the ropes on what it takes to produce a daily live show, and became cultured on what publicity pitches ultimately stood out from the rest.  

Julie soon realized publicity was her passion and made the career jump as publicist for The Corcoran Group, a large real estate firm, in Manhattan.  Her next move was across country as the Marketing Director for Coldwell Banker in Southern California.  

In 2009 after becoming a mom, she started her own business, Nanny in the Clouds, where she took her PR skills to the next level securing press placements in the New York Times, Sydney Morning Herald, ABC News 20/20 among others.  

Today you can find Julie back on the East Coast where she runs Standout Public Relations with colleague Jennie Kuperstein.

Julie lives in Bethesda with her husband, son and daughter.


Jennie Kuperstein

Jennie Kuperstein is a Magna Cum Laude graduate of Boston University’s College of Communications.  After school, Jennie moved to New York where she spent two years at New Line Cinema developing merchandise for the mega-hits Austin Powers and The Lord of the Rings Trilogy.

Her passion for the New York restaurant scene inspired her to join KB Network News, a boutique firm that specialized in food and hospitality.  There she worked on campaigns of many top New York restaurants.  

Looking for a change of city and change of pace, Jennie relished the opportunity to explore the ever-growing culinary world of Washington DC, first as a publicist at 2911 Productions, followed by two years as the Events Director for OYA restaurant and lounge.

Since 2009, Jennie has brought her passion for food and hospitality, coupled with her desire to work in an innovative and exciting atmosphere, to The Eat Good Food Group as the publicist for Chef Cathal Armstrong and his debut cookbook, My Irish Table. Jennie's press portfolio boasts placements in The Wall Street Journal, The NY Times, The Today Show, The Washington Post, and Washingtonian. 

Jennie lives in Bethesda, MD with her husband, two daughters, and dog.